Job
Description
As an offshore Analytics Consultant specializing in General & Marketing Analytics at EXL, your role will involve harnessing the power of data analytics to optimize marketing strategies across various channels for a client in the Sports & Media domain. You will be based in India and play a crucial role in understanding audience behaviors, refining campaign approaches, and enhancing brand presence. Your responsibilities will include: - Delivering Analytical Insights: Analyze user behavior across DTC digital platforms by integrating various data sources to uncover actionable insights for product and marketing teams. - Driving Product & Marketing Strategy: Design A/B testing on marketing campaigns, analyze performances, and make strategic recommendations to business stakeholders. - Advancing Predictive Analytics: Build and maintain machine learning models for churn prediction, upsell propensity, and personalized content recommendations. Monitor model performance and retrain as needed. - Creating Executive-Ready Visualizations: Develop compelling PowerPoints to communicate trends and insights to technical and non-technical stakeholders. - Project Management: Coordinate with U.S. stakeholders and EXL's India delivery center, manage requirements, timelines, and ensure high-quality deliverables. - Best Practices: Leverage and contribute to the evolution of EXL's DTC analytics playbooks. Qualifications Required: - Bachelors or masters degree in Statistics, Economics, Mathematics, Computer Science, or a related field from a top-tier institution. - 3+ years of experience in marketing or product analytics. - Strong proficiency in SQL. Proficiency in Python or R preferred. - Solid understanding of experimental design and statistical analysis. - Strong storytelling skills to translate complex data into insights that drive business outcomes. - Consulting mindset and strong problem-solving skills. - Excellent communication skills for presenting to senior stakeholders across time zones. - Proficiency in Excel, PowerPoint, and data visualization tools. Qualifications Preferred: - Master's degree in a relevant field (e.g., Data Science, Analytics, Business Analytics). - Industry experience in sports, media, entertainment, or retail. If you're passionate about sports, adept at analytics, and eager to make a meaningful impact in marketing, EXL offers you the opportunity to work with iconic organizations in professional sports, a collaborative work environment, access to cutting-edge tools and technologies, competitive compensation, and benefits reflecting a commitment to employee well-being and satisfaction. Join the team shaping the future of marketing in sports and entertainment through data-driven decision-making. As an offshore Analytics Consultant specializing in General & Marketing Analytics at EXL, your role will involve harnessing the power of data analytics to optimize marketing strategies across various channels for a client in the Sports & Media domain. You will be based in India and play a crucial role in understanding audience behaviors, refining campaign approaches, and enhancing brand presence. Your responsibilities will include: - Delivering Analytical Insights: Analyze user behavior across DTC digital platforms by integrating various data sources to uncover actionable insights for product and marketing teams. - Driving Product & Marketing Strategy: Design A/B testing on marketing campaigns, analyze performances, and make strategic recommendations to business stakeholders. - Advancing Predictive Analytics: Build and maintain machine learning models for churn prediction, upsell propensity, and personalized content recommendations. Monitor model performance and retrain as needed. - Creating Executive-Ready Visualizations: Develop compelling PowerPoints to communicate trends and insights to technical and non-technical stakeholders. - Project Management: Coordinate with U.S. stakeholders and EXL's India delivery center, manage requirements, timelines, and ensure high-quality deliverables. - Best Practices: Leverage and contribute to the evolution of EXL's DTC analytics playbooks. Qualifications Required: - Bachelors or masters degree in Statistics, Economics, Mathematics, Computer Science, or a related field from a top-tier institution. - 3+ years of experience in marketing or product analytics. - Strong proficiency in SQL. Proficiency in Python or R preferred. - Solid understanding of experimental design and statistical analysis. - Strong storytelling skills to translate complex data into insights that drive business outcomes. - Consulting mindset and strong problem-solving skills. - Excellent communication skills for presenting to senior stakeholders across time zones. - Proficiency in Excel, PowerPoint, and data visualization tools. Qualifications Preferred: - Master's degree in a relevant field (e.g., Data Science, Analytics, Business Analytics). - Industry experience in sports, media, entertainment, or r
