Process Innovation Professional-Marketing Operations

5 - 8 years

10 - 14 Lacs

Posted:1 day ago| Platform: Naukri logo

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Full Time

Job Description


Build, execute, deploy and monitor campaigns using Adobe Campaign in multiple channels, including email, SMS, digital, and direct mailProvide forecasted volumes in campaign requirement sessionsunderstand JS in Adobe Campaigns and APIsApply business rules, inclusions, exclusions and guide segmentation.Collaborate with client team to set up email, and SMS creatives using standard templates in Adobe Campaign Classic.Coordinate with the Client stakeholders to receive campaign files, validate HTML is rendering accurately in the Adobe Campaign template and personalization attributes are correct.Perform QA on audience and creative to ensure the right customers are receiving the correct campaign content and the defined mandatory checks for all email creatives are completed before scheduled/manual deployments.Perform Audience file validation against the specific creative to confirm correct set of customers is receiving the campaign.Perform checks on the creative for design, layout and preview with the actual populated data.Perform rendering validation across multiple operating systems and device typesScheduling and launching campaigns after all QC steps are performed.Track deployment details and schedules per requirements.Report bounces, undeliverable, unsubscribes and invalid email addresses and maintain a list of undeliverable emails and perform checks against the list prior to each deploymentHigh-level understanding of databases from Customer data to Campaign data levelUnderstanding of data flows and ETL/workflow schedulesHands-on experience in SQL, Oracle, or another relational database for building package triggersMonitoring system health, providing input for the application server and providing database server clean-up activitiesMonitor automated campaigns Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Graduate or postgraduate with 5 to 8 years of relevant work experience in marketing automation/ marketing cloud platforms and digital marketing with certification in Adobe Campaign Business Practitioner level.Adobe, SQL, MS OfficeProject management skills by collaborating with key stakeholders.Strong understanding of data segmentation concepts Preferred technical and professional experience Prior experience with Adobe platforms like Adobe Campaign Classic, Campaign Standard/AJO/AEPData Engineering SkillsAbility to think on feet, multi-task, prioritize and work under pressureResponsible, with a positive attitude and ability to work well with a teamFlexibility to work in different time zones to accommodate global projects

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