As a
Pricipal Product Designer
for the Truecaller for Business app-side experience, you will be instrumental in shaping the B2B2C journey. You will design intuitive and impactful solutions that serve two primary users: our business customers who leverage Truecallers platform for their communications, and their end-consumers who receive these enhanced calls and messages. Your work will directly contribute to making "Delta 4" changes for both enterprise customers (e.g., professional appearance, high call pick-up rates, efficient communication workflows) and end-users (e.g., visual caller ID, clear context, secure calls).
This role requires a deep understanding of user needs, strategic thinking, and the ability to translate complex technical and regulatory requirements into seamless, delightful consumer experiences. You will be a key thought partner in navigating the balance between technical capabilities, regulatory compliance, and market demands, helping Truecaller for Business solidify its position as a leader in trusted communication.
What you bring in:
- 10-12 years of experience in product design, with a strong portfolio showcasing successful B2C app-side design projects, particularly those involving complex systems or multi-sided platforms.
- Proven expertise in UX research, information architecture, wireframing, prototyping, and visual design tools (e.g., Figma, Sketch, Adobe XD).
- Demonstrated ability to translate complex user needs and business requirements into intuitive and engaging user experiences.
- Strong understanding of mobile platform conventions (Android and iOS) and responsive design principles.
- Excellent communication, presentation, and interpersonal skills, with the ability to articulate design decisions and collaborate effectively with diverse teams.
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Bonus:
Experience designing for two-sided markets or B2B2C products, understanding the interplay between different user types. -
Bonus: Experience with video communication or rich media integration in app design (e.g., Video Caller ID).
The impact you will create:
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Crafting user experiences:
For example, you will ensure the display of verified business identities is clear, trustworthy, and provides necessary context. You will design engaging post-call experiences, such as "Call Me Back" requests and user feedback mechanisms, to improve customer satisfaction and business outcomes. -
User Research & Insights:
Conduct thorough user research (interviews, surveys, usability testing) with both business stakeholders and end-consumers to uncover pain points, needs, and opportunities. Understand why consumers are hesitant to answer unknown numbers, and how Truecallers solution can overcome this trust deficit. -
Strategic Product Vision:
Collaborate closely with Product Managers, Engineers, and other cross-functional teams to define product strategy, roadmap, and requirements. Translate business objectives (e.g., increasing call pick-up rates for business numbers, enhancing brand recognition) into innovative design solutions. -
Design Execution:
Create detailed user flows, wireframes, prototypes, and high-fidelity UI designs that reflect best practices in mobile design. Ensure visual consistency, usability, and a delightful aesthetic across all app touchpoints. -
Data-Driven Iteration:
Utilize analytics and performance data (e.g., answer rates, post-call engagement metrics) to validate design decisions, identify areas for improvement, and drive continuous iteration. -
Cross-Platform Consistency:
Ensure a consistent and high-quality user experience across various devices, operating systems (Android and iOS), and networks, recognizing Indias fragmented telecom landscape. -
Advocacy & Mentorship
: Champion user-centered design principles throughout the organization. Mentor junior designers and contribute to fostering a strong design culture.