Principal Experience Designer

• Own design execution for complex systems, core loops, and live-ops features
• Define and craft world-class player experiences across Dream Cricket and future titles
• Define information architecture, interaction patterns, game feel, immersion techniques and usability principles
• Partner with Product and Game Design on feature strategy, wireframes, player journey mapping
• Collaborate with Marketing and LiveOps to ensure seamless design across ads, store assets, onboarding flows, retention-friendly events and economy-driven experiences
• Push quality bar on player empathy, retention-focused flows, and frictionless navigation
• Lead discovery through player research, usability tests, and competitor deconstructions
• Document and evolve DGS design systems, principles, and interaction guidelines
• Act as design authority, reviewing and critiquing major feature experiences across teams
• Collaborate with Art and Motion teams to integrate seamless visual polish
• Benchmark industry leading games to identify design innovations and opportunities
• Must Have
• 7+ years in UX/UI, with a focus on mobile games
• Mastery of usability heuristics, player psychology, and accessibility standards
• Expert in Figma and prototyping tools
• Strong body of work in interaction design, information architecture, and visual design
• Familiarity with user research, usability testing, A/B testing, and data analysis

Good to have

• Background in motion design, VFX, or sound-driven interactions
• HCI, Cognitive Science, or Game Design advanced degree/certification
• Ability to influence leadership decisions with deep craft expertise
• Experience with Unreal Engine integration
• Passionate about gaming and/or sports