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Job Description: PR Lead, Brand & Collaborations (Agency Background Preferred) Location: Kolkata, West Bengal, India We are seeking an experienced and dynamic Public Relations (PR) to spearhead our brand promotion, cross-marketing initiatives, and high-impact brand collaborations for Fashion TV SOPA . This is an urgent and multifaceted role, critical to solidifying our brand image, expanding our reach, and creating unparalleled opportunities for our students. We are specifically looking for candidates with a strong PR agency background and an exceptional network of established brands across India. About Fashion TV SOPA Fashion TV SOPA is a leading institution dedicated to nurturing and empowering talented individuals in the performing arts, media, and fashion. Our mission is to bridge the gap between education and industry, providing our graduates with real-world opportunities and global exposure, powered by the extensive network and reputation of Fashion TV. The Opportunity This role is paramount to our growth strategy, focusing on building a strong and credible brand image, enhancing media and public engagement, and fostering strategic partnerships. You will be instrumental in driving visibility and trust through targeted influencer and media outreach. A core objective is to secure high-value tie-ups with established brands across India, creating direct work and placement opportunities for talented individuals graduating from Fashion TV SOPA, echoing our catchphrase: "Deserving talents can go global — with international placements and projects through FTV." Key Responsibilities Strategic Brand Collaborations: Identify, pitch, and secure collaborations with reputed national brands to establish robust work pipelines and placement opportunities for Fashion TV SOPA alumni. Brand Perception & Lead Generation: Develop and execute PR strategies to elevate our brand perception, attract high-quality leads for Fashion TV SOPA admissions, and enhance our industry standing. Franchisee Support & Integration: Support our sub-franchisees by ensuring real opportunities and seamless industry integration for their students through strategic partnerships. Global Opportunity Showcase: Strategically highlight FTV’s international brand collaborations to effectively demonstrate global opportunities and pathways for our students. Media & Influencer Relations: Cultivate and maintain strong relationships with key media outlets, journalists, and influencers to secure prominent features, interviews, and brand mentions. Cross-Marketing Initiatives: Develop and implement innovative cross-marketing campaigns with partner brands to maximize reach and impact. Crisis Communication: Proactively manage and mitigate any potential brand reputation risks. Desired Skills & Experience 5+ years of progressive experience in Public Relations, with a significant tenure in a PR agency. Proven track record of building and leveraging a strong network of established national brands. Exceptional ability to identify, negotiate, and close high-impact brand collaborations. Demonstrated success in enhancing brand image, media engagement, and public perception. Strong understanding of the Indian media landscape and key influencers. Excellent written and verbal communication, presentation, and interpersonal skills. Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously. Results-oriented with a strategic mindset and a proactive approach. If you are a highly networked PR professional with a passion for creating impactful collaborations and providing unparalleled opportunities, we want to hear from you urgently. To Apply- Share your profile mentioning subject line as PR Kolkata and share it to hr.ops@ftv.ind.in or 7208934896 Skills: public,perception,crisis communication,cross-marketing,brand perception,brand collaboration,building,public relations,influencer engagement,media relations,communication,strategic partnerships Show more Show less
