PR & Events Associate

Key Responsibilities:

• Plan and execute store launch events and brand activations across key markets

• Liaise with local media, influencers, and PR agencies to generate buzz and coverage

• Ensure consistent and high-quality content is developed for store openings – including video, photography, and local storytelling

• Coordinate with regional teams for on-ground event logistics, store branding, and guest experience

• Build and manage relationships with journalists, lifestyle editors, influencers, and event partners

• Work with the digital/social team to amplify PR and event moments across platforms

• Monitor media coverage and prepare post-event PR reports and coverage clippings

• Maintain a calendar of upcoming launches and ensure timely planning and execution

• Ensure brand guidelines and tonality are adhered to across all store-level communication

Preferred Skills:

• Strong network of media and influencer contacts, especially in the lifestyle/fashion/luxury space

• Proven ability to manage store or regional events with attention to detail and brandconsistency

• Experience in managing agency partners, production vendors, and creative professionals

• Excellent communication skills – written and verbal

• Willingness to travel for store launches and events as required

• Highly organized, proactive, and capable of managing multiple launches in parallel