PR & Events Associate

You will be responsible for planning and executing store launch events and brand activations across key markets. This includes liaising with local media, influencers, and PR agencies to generate buzz and coverage. You will ensure the development of consistent and high-quality content for store openings, such as video, photography, and local storytelling. Additionally, you will coordinate with regional teams for on-ground event logistics, store branding, and guest experience. Building and managing relationships with journalists, lifestyle editors, influencers, and event partners will be a crucial part of your role. You will collaborate with the digital/social team to amplify PR and event moments across various platforms. Monitoring media coverage, preparing post-event PR reports, and coverage clippings are also among your responsibilities. Maintaining a calendar of upcoming launches and ensuring timely planning and execution will be essential. You will need to guarantee that brand guidelines and tonality are adhered to across all store-level communications. Preferred Skills: - Strong network of media and influencer contacts, particularly in the lifestyle/fashion/luxury space - Proven ability to manage store or regional events with attention to detail and brand consistency - Experience in managing agency partners, production vendors, and creative professionals - Excellent communication skills, both written and verbal - Willingness to travel for store launches and events as required - Highly organized, proactive, and capable of managing multiple launches in parallel,