PR / Brand Manager

A Brand Manager in any industry is responsible for developing and executing strategies to build, promote, and maintain a strong brand image for the company's vehicle products. You will ensure that the brand resonates with the target audience, aligns with company objectives, and stands out in a competitive market. Key Responsibilities: Brand Strategy Development: - Create and implement comprehensive brand strategies that align with business goals and market trends. - Conduct market research to understand consumer needs, competitors, and industry trends. - Develop long-term brand positioning and messaging for vehicles, including all product lines. Product Launches: - Oversee the introduction of new models or updates, ensuring a seamless process from development to marketing. - Coordinate cross-functional teams (product development, marketing, design) for successful launch campaigns. Brand Communication: - Develop and execute advertising, promotions, and PR campaigns to enhance brand visibility. - Manage the brand's voice across multiple channels, including digital, print, events, and social media. - Collaborate with external agencies for advertising, marketing, and public relations initiatives. Market Analysis: - Analyze consumer feedback and competitor activities to refine brand strategies. - Use data to monitor brand performance and adjust marketing tactics accordingly. Cross-functional Collaboration: - Work closely with sales, product development, and other departments to ensure brand consistency across all touchpoints. - Ensure alignment between brand strategy and customer experience, both online and offline. Budget Management: - Manage the brand marketing budget, ensuring the effective allocation of resources for campaigns, events, and other brand activities. Customer Engagement: - Develop strategies to build strong, lasting relationships with existing customers and attract new ones. - Use customer insights to tailor messaging and product offerings to meet market demand. Brand Metrics: - Track and measure brand health using key performance indicators (KPIs) such as market share, customer perception, and sales growth. Key Skills: - Strategic Thinking - Marketing Expertise - Analytical Skills - Leadership & Teamwork - Strong Communication Education & Experience: - Bachelors degree in Marketing, Business, or a related field (Masters preferred). - Experience in automotive brand management or a related industry, typically 5+ years. - Knowledge of the market and consumer behavior is a plus. Desired Attributes: - Passion for automobiles and the automotive industry. - Creativity and innovative thinking. - Strong understanding of customer needs and brand loyalty-building techniques. The Brand Manager plays a critical role in defining how a brand is perceived by consumers and ensures its sustained growth and success in the marketplace. Job Type: Full-time Schedule: Day shift Performance bonus Quarterly bonus Work Location: In person,