PR Associate

Key Responsibilities

Website Research & Prospecting

• Identify and qualify websites based on defined personas, niche requirements, and metrics.
• Use tools such as Ahrefs, SimilarWeb, Moz, SEMrush, etc., to analyze domain metrics, traffic quality, and audience relevance.

Data Management

• Compile researched opportunities into structured sheets (Google Sheets/Excel).
• Maintain an updated database of publishers with pricing, metrics, contact details, and status.
• Ensure accuracy and cleanliness of all maintained data.

Outreach & Communication

• Conduct email outreach to publishers/webmasters for sponsored guest posts and collaboration opportunities.
• Draft clear and professional communication for initial outreach and follow-ups.
• Manage incoming replies and maintain proper communication logs.

Negotiation & Closing

• Negotiate pricing and deliverables with publishers.
• Close deals in alignment with client budgets and campaign goals.
• Coordinate with internal teams for content submission and publishing timelines.

Collaboration & Reporting

• Work closely with the PR Manager and SEO/Content teams on campaign requirements.
• Share daily/weekly reports on outreach status, closed websites, and overall performance.
• Follow internal SOPs and maintain transparency throughout the process.

Qualifications

• MBA pass-out or Graduate in Marketing, PR, Mass Communication, or related fields.
• Strong command of English (written and verbal).
• Smart, quick-thinking, and able to understand personas, niches, and campaign requirements.
• Strong analytical and research abilities.

Preferred Skills

• Prior experience in link-building outreach or digital PR.
• Ability to evaluate website quality and relevance using SEO metrics.
• Basic understanding of guest posting, sponsored posts, and SEO.

Job Type: Full-time

Pay: ₹200,000.00 - ₹300,000.00 per year

Benefits:

• Provident Fund

Work Location: In person