PR and SEO

Key Responsibilities Off-Page SEO and Link Building

• Plan and execute strategic link-building initiatives to secure high-quality, authoritative backlinks.
• Carry out competitor backlink analysis to uncover and pursue new opportunities.
• Monitor, audit, and refine the backlink profile using tools such as Ahrefs, SEMrush, or Moz, addressing harmful links where necessary.
• Stay informed of evolving search engine algorithms, ranking factors, and off-page SEO best practices.

Public Relations and Outreach

• Manage outreach to journalists, editors, bloggers, and webmasters to secure coverage, brand mentions, and link placements.
• Develop engaging, tailored pitches to earn media attention for company announcements, campaigns, and expert insights.
• Build and maintain strong relationships with influencers, media outlets, and industry partners to amplify brand messaging.
• Monitor brand mentions and reputation online, responding constructively and professionally to both positive and negative coverage
• . Community Engagement Actively participate in online forums, Q&A platforms (e.g. Reddit, Quora), and relevant industry communities.
• Provide helpful, expert responses to customer and industry queries, demonstrating brand knowledge and credibility.
• Identify opportunities to highlight company products, services, or insights within community discussions in an authentic and value-driven way.

Content Coordination

• Collaborate with the content team to develop linkable assets such as reports, whitepapers, and infographics that naturally attract backlinks.
• Coordinate guest posting opportunities by pitching and managing contributions to relevant blogs and publications.
• Ensure all outreach content is aligned with SEO, marketing, and brand strategies for consistency and maximum impact.
• Provide article outlines and editorial guidance to external writers and partners to maintain quality and SEO standards. Reporting and Analysis
• Track and report on the impact of PR, outreach, and off-page SEO initiatives.
• Monitor KPIs including domain authority, keyword rankings, organic and referral traffic, and brand mentions.
• Present clear, actionable insights to internal stakeholders, recommending areas for improvement.

Qualifications and Skills

• Demonstrable experience in off-page SEO, digital PR, and outreach/link-building campaigns.
• Strong understanding of search engine algorithms, ranking factors, and SEO fundamentals.
• Excellent communication, negotiation, and relationship-building skills.
• Proficiency with outreach tools (e.g. BuzzStream, Pitchbox) and SEO platforms (e.g. Ahrefs, SEMrush, Moz).
• Experience in crafting persuasive press releases, outreach emails, and media pitches. Highly organised, with excellent project management and time management skills.
• A proactive, creative thinker who can spot opportunities to enhance brand awareness and authority.
• Analytical mindset with the ability to evaluate and interpret performance data.

Key Success Measures

• Growth in high-quality backlinks and referring domains. Increased brand mentions and coverage across media, blogs, and online communities.
• Positive engagement in forums and Q&A platforms, building brand credibility and trust. Growth in referral and organic traffic linked to PR and outreach efforts.
• Improvement in keyword rankings and domain authority

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person