PPC Specialist

As a PPC Executive at EGlogics Softech Pvt. Ltd., your role will involve managing international projects and running Shopping Ads on Google and Meta platforms. You will be responsible for planning, executing, and optimizing PPC campaigns to drive ROI and business growth. Your expertise in digital marketing will be crucial in delivering successful campaigns for our clients. Key Responsibilities: - Plan, execute, and optimize PPC campaigns across Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram). - Manage Shopping Ads campaigns including Product Feed Management, Merchant Center setup, and Catalog Ads. - Focus on lead generation, conversions, and ROI for international client projects. - Conduct keyword research, competitor analysis, and ad copy creation. - Optimize landing pages to improve quality score and conversion rates. - Monitor budgets, bids, and performance metrics like CPC, CPA, CTR, and ROAS. - Provide regular campaign reports with actionable insights. - Stay updated with the latest PPC trends, policies, and algorithms on Google & Meta platforms. Qualifications Required: - Bachelors degree in Marketing, Business, or related field. - 2+ years of proven experience in PPC management with an emphasis on international campaigns. - Strong expertise in Google Shopping Ads, Meta Catalog Ads, Merchant Center, and Ads Manager. - Solid understanding of conversion tracking, Google Tag Manager, and Analytics. - Experience with e-commerce advertising and international lead generation. - Strong analytical, reporting, and communication skills. Additional Company Details: EGlogics Softech Pvt. Ltd. is a leading provider of comprehensive digital marketing solutions based in Noida, India. With a track record of over 150 completed projects, we specialize in creating user experiences that drive business growth. Our team is dedicated to delivering tailored 360-degree digital marketing solutions to meet the diverse needs of our clients. Location: Noida SEC 63 (Onsite) Employment Type: Full-time Experience: 2+ years (International PPC Campaigns & Shopping Ads),