PPC Specialist ( Blackhat SEO)

3 years

6 - 10 Lacs

Posted:1 day ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary:

We are looking for a highly skilled and innovative Blackhat SEO Specialist with strong experience in PPC to manage aggressive, performance-driven campaigns in the online flight booking industry. This role involves executing high-risk, high-reward SEO and paid advertising strategies to generate rapid traffic and conversions.

You should have a deep understanding of search engine loopholes, cloaking, bots, proxies, and gray/blackhat tools, along with experience in running scalable PPC campaigns (Google Ads, Bing, etc.) under strict ad policy limitations.

Key Responsibilities:

  • Design and implement advanced Blackhat SEO techniques (e.g., cloaking, link pyramids, PBNs, content scraping, etc.) to generate organic traffic at scale.
  • Manage PPC campaigns for flight booking across Google Ads, Bing, and secondary platforms, using evasive techniques to bypass restrictions (e.g., cloaking landing pages, rotating domains).
  • Use traffic arbitrage strategies to ensure profitable campaign margins.
  • Constantly create, test, and rotate ad copies, domains, and landing pages to avoid bans and ensure campaign longevity.
  • Set up and manage bulk ad accounts, proxies, and cloaking tools to support stealth marketing efforts.
  • Monitor search engine algorithm changes and adapt strategies accordingly.
  • Work with developers and designers to deploy scalable blackhat infrastructure (redirect chains, dynamic LPs, etc.).
  • Perform competitive intelligence on blackhat traffic networks and competitor campaigns.

Required Skills & Experience:

  • 3–5 years of hands-on experience in Blackhat SEO techniques and PPC campaign management.
  • Proven track record of success in high-risk niches (e.g., travel, supplements, crypto, etc.).
  • Strong understanding of search engine and ad platform algorithms (especially Google).
  • Proficiency with tools like Cloakerly, Fraudbuster, Bemob, Keitaro, Scrapebox, GSA SER, VPNs/Proxies, etc.
  • Experience setting up landing page cloaking, geo/IP/device targeting, and A/B testing at scale.
  • Deep knowledge of compliance workarounds for Google Ads, especially in restricted verticals.
  • Strong analytical and problem-solving skills with an eye for profitability and ROI.

Preferred Qualifications:

  • Experience with affiliate networks, flight APIs (e.g., Skyscanner, Amadeus, etc.), or meta-search engines.
  • Understanding of conversion tracking, cookie stuffing, and CPA/CPL optimization.
  • Knowledge of bulk domain management and DNS/CDN-based cloaking methods.
  • Familiarity with AI-generated content, spintax, and automated site generation.

Compensation:

  • Highly competitive base salary + aggressive performance-based incentives
  • Bonuses based on CPA targets, conversion volume, and ad account management success

Note:

This role requires working in non-conventional, high-risk digital marketing environments. Candidates must be results-driven, discreet, and capable of operating under the radar while maintaining a high ethical standard within internal frameworks.

Job Type: Full-time

Pay: ₹50,000.00 - ₹90,000.00 per month

Work Location: In person

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