PPC Manager (E-Commerce)

Key Responsibilities:

• Create, manage, and optimize PPC campaigns on Flipkart Seller Hub (Product Listing Ads – PLA).
• Conduct keyword research, bid management, and performance tracking.
• Monitor daily campaign performance and make data-driven adjustments.
• Analyze search term reports and refine targeting for better ROI.
• Collaborate with the catalog and pricing teams to align ad campaigns with inventory and pricing.
• Identify underperforming SKUs and develop strategies to improve visibility.
• Generate regular performance reports and present insights and improvement plans.
• Stay updated with Flipkart's advertising tools, policies, and trends.

Requirements:

• Proven experience in Flipkart PPC campaign management (minimum 6 months to 1 year preferred).
• Good understanding of Flipkart Seller Panel and Ads dashboard.
• Strong analytical skills with proficiency in Excel or Google Sheets.
• Basic knowledge of KPIs like CTR, CPC, ACOS, ROAS, and conversions.
• Ability to work independently and meet tight deadlines.
• Strong communication and coordination skills.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience in other marketplaces (Amazon, Meesho, etc.) is a plus.
• Certification in digital marketing or marketplace advertising (optional).

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Experience:

• total work: 6 years (Preferred)

Work Location: In person