PPC (Google & Meta Ads) Executive

As a PPC Executive at our company, your primary responsibility will be to manage and optimize paid advertising campaigns for our clients. You will need to have expertise in Google Ads and Facebook Ads, including a solid understanding of campaign management, bid strategies, audience targeting, and performance analysis. Fluency in English is mandatory for effective communication in this role. Your key responsibilities will include planning, executing, and overseeing PPC campaigns across Google Ads and Facebook Ads. You will conduct keyword research, audience targeting, and bid optimization to enhance campaign performance. Additionally, you will be tasked with optimizing ad copies, landing pages, and creatives to improve click-through rates (CTR) and conversions. Tracking and analyzing campaign performance based on key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversions will also be part of your duties. You will be expected to perform A/B testing for ads, audiences, and bidding strategies to drive improved performance. Staying informed about Google and Facebook algorithm changes and industry best practices will be essential. Efficiently allocating and managing ad budgets to maximize return on investment (ROI) will be crucial, along with providing detailed reports and insights on campaign performance to internal teams and clients. To qualify for this role, you should have a minimum of one year of experience in PPC campaign management. Expertise in various Google Ads formats, including Search, Display, Shopping, Video, and Performance Max campaigns, is required. Proficiency in Facebook Ads Manager, including knowledge of Meta Business Suite, Pixel, Retargeting, and Lookalike Audiences, is also essential. Familiarity with Google Analytics, Tag Manager, and conversion tracking is needed to analyze campaign data and optimize for better performance. Strong problem-solving skills, attention to detail, and exceptional English communication skills, both written and verbal, to engage with clients are necessary. The ability to work in a fast-paced environment and efficiently manage multiple projects is crucial. By joining our team, you will have the opportunity to work with a dynamic and experienced digital marketing team, manage high-budget campaigns, and access continuous learning and career growth opportunities. Location: Sargasan Gandhinagar Job Type: Full-Time Experience: 1 to 3 Years,