PPC Executive

About the Role:

We are seeking a results-driven PPC Executive with at least 1 year of proven experience in managing paid advertising campaigns across platforms like Google Ads, Meta Ads, and other digital channels. The ideal candidate should have strong analytical skills, a creative approach to ad copy and targeting, and the ability to optimize campaigns for maximum ROI.

Key Responsibilities:

• Plan, create, and manage PPC campaigns on Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
• Conduct keyword research and competitor analysis to identify opportunities for campaign growth.
• Write compelling ad copies and coordinate with the creative team for ad creatives.
• Optimize campaigns for higher CTR, conversions, and ROAS.
• Monitor campaign performance and prepare weekly/monthly performance reports.
• Conduct A/B testing for ad creatives, landing pages, and targeting strategies.
• Stay updated with PPC trends, algorithm updates, and industry best practices.
• Manage budgets and ensure campaigns deliver results within allocated spend.
• Collaborate with SEO, Social Media, and Design teams to ensure integrated marketing efforts.

Requirements:

• Minimum 1 year of hands-on experience in PPC campaign management.
• Proficiency in Google Ads, Meta Business Suite, and other ad platforms.
• Strong understanding of CPC, CPA, ROAS, CTR, and other PPC metrics.
• Experience with Google Analytics and conversion tracking.
• Good command of Excel/Google Sheets for data analysis.
• Excellent analytical, problem-solving, and communication skills.
• Certification in Google Ads or Meta Ads will be an added advantage.

Benefits:

• Competitive salary based on experience.
• Performance-based incentives.
• Opportunity to work with a growing and dynamic digital marketing team.
• Access to training and career development programs.
• Flexible working environment.

Job Type: Full-time

Pay: From ₹10,000.00 per month

Work Location: In person