PPC Executive

Company Description

Vrinsoft Technology Pvt. Ltd. is a top-rated mobile app development company in India, with over 15 years of commitment to client success. Our team comprises 200+ professionals, and we have delivered more than 2,000 apps across various industries such as retail, healthcare, fintech, and logistics. We are recognized for our excellence in AI/ML, Digital Transformation, and custom app solutions, and serve clients globally, including the USA, UK, Canada, Australia, Germany, and UAE. We aim to provide a smooth and effective app development experience for every client.

Experience : 3 years,

Proven experience of working with IT Service,

Role Description

This is a full-time on-site role for a PPC Executive, located in Ahmedabad. The PPC Executive will be responsible for managing Pay-Per-Click campaigns across various platforms, analyzing campaign performance, conducting keyword research, developing ad copy, and optimizing existing campaigns. Other day-to-day tasks include collaborating with the marketing team to align PPC strategies with overall marketing goals and staying updated with industry trends and best practices.

Roles and Responsibilites

-Assist with and eventually take ownership of a variety of paid media efforts (Google Ads, Paid Social, etc), such as keyword expansion, bid optimization, campaign strategy, ad copy testing, remarketing, and more.

-Launch & scale growth marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel/nurture optimization, conversion rate optimization)

-Report on campaign efforts (Conversions, Qualified Leads, A/B tests, etc.)

-Research & explore new channels to expand marketing efforts

-Take a data-driven approach to campaign optimization while also understanding the importance of brand building & becoming an industry leader

-Facilitate industry partnership media buys (audience targeting, asset delivery, etc.)

-Keep up with the latest in digital marketing (trends, new platforms, privacy, etc.)

Required skills and experience

-2 years experience with lead/demand generation at a digital marketing agency, in tech, or B2B.

-PPCExperience - Paid Search / SEM (Google Ads + Editor, Microsoft Ads), Paid Social (Facebook Ads, LinkedIn Ads, Twitter Ads), Display Ads / Remarketing, etc.

-Ability to blend quantitative data with qualitative data to optimize campaign performance

-A/B testing methodologies (ad copy, display ads, social ads, landing pages, etc)

-Collaborate, share, and receive feedback from multiple teams (design, sales, product, etc) to ensure campaign alignment

-Detail-oriented, results-driven & proactive - continuously providing ideas, feedback and results to further growth marketing efforts.