PPC Executive

Company Description

NY Softech is a digital marketing agency that specializes in customized performance marketing strategies to drive business growth. We are dedicated to creating search engine friendly websites, effective digital marketing strategies, and streamlined outsourcing solutions. Our skilled professionals stay updated with the latest technologies and trends to ensure top-notch solutions for our clients. NY Softech is committed to delivering tangible success by boosting online sales, generating quality leads, and enhancing brand visibility. We strive to be your growth partner in the digital world.

Role Description

This is a full-time on-site role for a PPC Executive located in Chandigarh. The PPC Executive will be responsible for creating and managing pay-per-click campaigns to achieve business objectives. This includes keyword research, bid management, ad copy creation, performance analysis, and reporting. The PPC Executive will work closely with other team members to ensure that campaigns are aligned with overall marketing strategies and goals. Additionally, the candidate will be expected to stay updated with industry trends and best practices to continuously optimize campaign performance.

Qualifications

• Proficient in PPC campaign creation, management, and optimization
• Experience with keyword research and bid management
• Skills in ad copy creation and performance analysis
• Familiarity with PPC tools and platforms like Google Ads and Bing Ads
• Excellent analytical skills and ability to interpret data
• Strong attention to detail and organizational skills
• Ability to work independently and as part of a team
• Bachelor's degree in Marketing, Business, or a related field
• Experience in digital marketing and knowledge of SEO is a plus