PPC Executive

Role & responsibilities

• Plan, execute, and optimize PPC campaigns on platforms like Google Ads, Bing Ads,
• Facebook, Instagram, and LinkedIn.
• Conduct keyword research and selection for pay-per-click campaigns.
• Monitor, analyze, and report on campaign performance metrics (CTR, CPC, CPA, ROI,
• etc.).
• Collaborate with the marketing and admissions teams to develop landing pages and ad
• creatives that align with university branding and campaign goals.
• Conduct A/B testing on ad copy and landing pages to improve performance.
• Stay updated on PPC and digital marketing trends, tools, and best practices.
• Manage and track ad spend to ensure campaigns remain within budget while
• maximizing ROI.
• Generate and present detailed campaign performance reports to stakeholders.
• Implement strategies for retargeting and conversion rate optimization (CRO).
• Ensure ad compliance with Google and social media policies, as well as internal brand
• guidelines.

Preferred candidate profile

• Any Bachelors degree or Masters.
• 1-5 years of experience in PPC campaign management, preferably in the education sector.
• Proven expertise in Google Ads and Meta Ads (Facebook/Instagram).
• Strong analytical skills and proficiency in Google Analytics, Tag Manager, and campaign
• tracking tools.
• Familiarity with keyword research tools like SEMrush, Ahrefs, or Google Keyword Planner.
• Knowledge of SEO principles and how they complement PPC.
• Ability to work independently and collaboratively in a fast-paced environment.
• Excellent written and verbal communication skills.