PPC Executive

Job Description

Key Responsibilities: Campaign Management: Setting up, managing, and optimizing PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising. Keyword Research: Identifying relevant keywords for campaigns to reach the target audience effectively. Ad Creation: Writing compelling ad copy and designing visually appealing ad creatives. Performance Analysis: Monitoring campaign performance, analyzing key metrics (CTR, CPC, conversions, etc.), and identifying areas for improvement. Bid Management: Adjusting bids and budgets to optimize campaign performance and maximize ROI. A/B Testing: Conducting A/B tests on ad copy, landing pages, and other campaign elements to improve results. Reporting: Generating regular reports on campaign performance, highlighting key findings and recommendations. Staying Updated: Keeping abreast of the latest trends and best practices in PPC advertising. Collaboration: Working with other team members, including marketing managers, content creators, and web developers, to align PPC strategies with overall marketing objectives. Job Types: Full-time, Permanent Pay: ₹12,629.82 - ₹34,334.97 per month Benefits: Leave encashment Paid sick time Paid time off Schedule: Day shift Monday to Friday Experience: PPC Executive : 2 years (Required) Work Location: In person