Job
Description
Role & responsibilities : We are looking for a PPC & Digital Marketing Specialist who can effectively manage paid advertising campaigns. The ideal candidate will be responsible for running and optimizing Google Ads, Facebook Ads, and other social media campaigns to generate high-quality leads for property sales and rentals. Key Responsibilities: Create, optimize, and manage Google Search, Display, and YouTube Ads for property listings and lead generation. Run and optimize Facebook, Instagram & LinkedIn Ads to target potential buyers, sellers, and investors. Develop strategies to generate quality leads for residential & commercial properties. Use geo-targeting, retargeting, and lookalike audience strategies to reach the right customers. Handle company pages on Facebook, Instagram, LinkedIn, and Twitter create posts, run promotions, and engage with potential clients. Work with the team to optimize landing pages for better lead conversion. Analyze ad performance, track key metrics (CPC, CTR, Conversion Rates, ROI), and provide data-driven insights. Stay updated on real estate market trends, competitors' digital strategies, and latest ad policies. Preferred candidate profile : 4+ years of experience in Google Ads & Social Media Ads (Real Estate experience preferred). Strong knowledge of PPC, bid strategies, and audience targeting. Experience in real estate lead generation via digital ads. Hands-on experience with Google Ads Manager & Meta Business Manager. Understanding of SEO, Google Analytics, and conversion tracking. Strong analytical skills to monitor and optimize campaigns for maximum ROI. Ability to create compelling ad copies and creatives with the design team. Perks and benefits : Competitive salary + performance-based incentives Attractive commissions on successful lead conversions Work from office/hybrid options available Learning & growth opportunities in the real estate industry
