PPC Analyst/Assistant Manager

Job Description

Key Responsibilities: Plan, execute, and manage PPC campaigns on platforms like Google Ads, Bing Ads, and other relevant digital channels. Conduct keyword research, ad copy creation, bid management, and budget allocation for optimal campaign performance. Monitor and analyze campaign performance metrics (CPC, CTR, conversion rates, etc.) and make data-driven adjustments to maximize ROI. Collaborate with the content and design teams to develop engaging ad creatives and landing pages. Perform A/B testing for ad copy, landing pages, and targeting strategies to improve performance. Stay updated with industry trends, best practices, and the latest updates in paid advertising platforms and tools. Generate detailed reports on campaign performance, insights, and recommendations for management. Manage relationships with Dealer partners/ OEMs/ Business Heads to ensure alignment and consistency in PPC strategies. Assist in developing PPC strategies aligned with overall digital marketing and business objectives. Continuously monitor competitors & PPC strategies and market trends to identify growth opportunities. Qualifications and Skills: Bachelor ree in Marketing, Business, or a related field. 2-5 years of experience in managing PPC campaigns, preferably in the automotive or related industries. Strong understanding of Google Ads, Bing Ads, Facebook Ads, and other paid media platforms. Proficiency in Google Analytics, Google Tag Manager, and other relevant analytics and tracking tools. Excellent analytical skills with a strong grasp of data analysis and interpretation. Ability to work independently and collaboratively in a fast-paced environment. Strong communication and presentation skills. Certification in Google Ads or other relevant PPC certifications is a plus. What We Offer: Competitive salary and performance-based pay(as applicable) Opportunities for career growth and professional development. A dynamic and collaborative work environment. Exposure to diverse automotive brands and cutting-edge digital marketing strategies.