PPC Analyst/Assistant Manager

Job Title:

Location:

Key Responsibilities:

• Plan, execute, and manage PPC campaigns on platforms like Google Ads, Bing Ads,

and other relevant digital channels.

• Conduct keyword research, ad copy creation, bid management, and budget allocation

for optimal campaign performance.

• Monitor and analyze campaign performance metrics (CPC, CTR, conversion rates, etc.)

and make data-driven adjustments to maximize ROI.

• Collaborate with the content and design teams to develop engaging ad creatives and

landing pages.

• Perform A/B testing for ad copy, landing pages, and targeting strategies to improve

performance.

• Stay updated with industry trends, best practices, and the latest updates in paid

advertising platforms and tools.

• Generate detailed reports on campaign performance, insights, and recommendations for

management.

• Manage relationships with Dealer partners/ OEMs/ Business Heads to ensure alignment

and consistency in PPC strategies.

• Assist in developing PPC strategies aligned with overall digital marketing and business

objectives.

• Continuously monitor competitors & PPC strategies and market trends to identify growth

opportunities.

Qualifications and Skills:

• Bachelor &degree in Marketing, Business, or a related field.

• 2-5 years of experience in managing PPC campaigns, preferably in the automotive or

related industries.

• Strong understanding of Google Ads, Bing Ads, Facebook Ads, and other paid media

platforms.

• Proficiency in Google Analytics, Google Tag Manager, and other relevant analytics and

tracking tools.

• Excellent analytical skills with a strong grasp of data analysis and interpretation.

• Ability to work independently and collaboratively in a fast-paced environment.

• Strong communication and presentation skills.

• Certification in Google Ads or other relevant PPC certifications is a plus.

What We Offer:

• Competitive salary and performance-based pay(as applicable)

• Opportunities for career growth and professional development.

• A dynamic and collaborative work environment.

• Exposure to diverse automotive brands and cutting-edge digital marketing strategies.