Pinterest SEO Expert

We’re hiring: Pinterest SEO Expert

Pinterest SEO Expert

What you’ll do

• Own Chefadora’s

  Pinterest SEO strategy

  end-to-end (keywords, boards, pin architecture, and content planning)
• Do

  Pinterest keyword research

  (native search, trends, related terms) and build scalable keyword maps by topic/cuisine/intent
• Write and optimize

  pin titles, descriptions, and on-image text

  for search + clicks (without sounding spammy)
• Audit and improve

  boards

  (naming, descriptions, sections, relevance, and internal linking)
• Create an SEO-driven

  pin publishing system

  (cadence, templates, best practices, reuse/refresh strategy)
• Work with our content/design team to brief

  high-performing pin creatives

  (formats, overlays, hooks, CTAs)
• Monitor performance and run experiments: impressions, saves, outbound clicks, CTR, top queries, ranking movement

Requirements (must-have)

• Proven Pinterest SEO experience

  (not just “Pinterest marketing”)
• Strong understanding of

  Pinterest search behavior

  , keyword intent, and how pins rank over time
• Ability to create a repeatable system (not random posting)
• Solid copywriting skills for

  titles/descriptions

  with strong keyword placement
• Comfortable reporting insights and recommendations weekly

Nice-to-have

• Experience in

  food/recipes

  , lifestyle, or UGC marketplaces
• Familiarity with

  Google Analytics / Search Console

  , Tailwind, or basic content ops
• Experience scaling Pinterest from 0 → meaningful traffic

What success looks like (first 30–60 days)

• Keyword map + board structure refreshed
• Publishing system + templates in place
• Clear lift in

  impressions + outbound clicks

  from search-led pins
• A backlog of prioritized content opportunities based on Pinterest queries