Performing Marketing Associate

2 - 6 years

3 - 8 Lacs

Posted:None| Platform: Naukri logo

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Job Type

Full Time

Job Description

Performance Marketing Executive

Key Responsibilities

1. Campaign Management

  • Plan, set up, and manage paid campaigns on

    Google Ads, LinkedIn Ads, Instagram Ads, and X Ads

    .
  • Research and select relevant keywords, target audiences, and ad formats.
  • Continuously monitor, optimize, and scale campaigns to improve performance.

2. Creative & Landing Pages

  • Collaborate with the design and content teams to develop high-performing ad creatives.
  • Work on

    landing page design, content, and A/B testing

    to improve conversion rates.
  • Ensure alignment between ad messaging and landing page content.

3. Analytics & Reporting

  • Track, measure, and analyze campaign performance using analytics tools (Google Analytics, platform dashboards, etc.).
  • Generate regular performance reports and provide actionable insights.
  • Identify trends, patterns, and opportunities for optimization.

4. Budget & ROI Management

  • Manage and allocate budgets effectively to maximize return on investment.
  • Forecast performance and adjust strategies based on campaign results.

Qualifications & Skills

  • Bachelors degree in Marketing, Business, or related field.
  • 2- 4 years of hands-on experience in

    paid media campaign management

    .
  • Proven expertise in

    Google Ads, LinkedIn Ads, Meta Ads (Instagram/Facebook), and X Ads

    .
  • Strong analytical skills and proficiency with

    Google Analytics, Tag Manager, and UTM tracking

    .
  • Experience in

    landing page optimization and A/B testing

    .
  • Creative mindset with the ability to craft engaging ad copy and visuals.

Role & responsibilities

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