Performing Marketing Associate

Amity University

1 - 5 years

3 - 6 Lacs

noida

Posted:20 hours ago| Platform:

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Skills Required

campaign execution performance marketing cross functional coordination cpa cpl

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview:
Performance Marketing Executive will be responsible for the day-to-day execution, monitoring, and optimisation of Amity Universitys paid digital campaigns across India and international markets. This role focuses on driving quality leads and improving campaign efficiency by working hands-on across Google, Meta, LinkedIn and programmatic. You will execute campaigns designed to reach diverse student segments across Tier I–III Indian cities and global regions, ensuring performance targets are consistently met.
Key Responsibilities:
Campaign Execution & Optimization
Set up, monitor, and optimise paid campaigns across search, display, social, video, and native platforms.
Implement targeting, bidding, and creative changes to improve CTR, lead quality, and conversion rates.
Run A/B tests on creatives, ad copy, landing pages, and lead forms to maximise performance.
Ensure proper tracking, tagging, and attribution for all campaigns.
Daily Monitoring & Troubleshooting
Track live campaign performance, identify issues, and take corrective actions in real time.
Maintain accurate records of spends, impressions, leads, CPL, and CPA.
Flag any underperforming campaigns promptly with optimisation recommendations.
Analytics & Reporting
Generate daily, weekly, and monthly performance reports.
Analyse campaign data to identify trends, performance gaps, and opportunities for improvement.
Share actionable insights to refine targeting and creative strategy.
Cross-Functional Coordination
Work closely with admissions and inside sales teams to ensure lead quality and follow-up efficiency.
Coordinate with creative, content, and brand teams for timely asset delivery and updates.
Platform & Process Management
Stay updated on latest features, tools, and best practices in Google Ads, Meta, LinkedIn, and programmatic platforms.
Maintain campaign asset libraries and tracking sheets.
Support testing of new ad formats, audience segments, and bidding strategies.
Qualifications & Experience
2–5 years of hands-on experience in performance marketing, preferably in higher education, edtech, or other high-ticket B2C sectors.
Proficiency in Google Ads, Facebook/Instagram Ads Manager, LinkedIn Ads, and familiarity with programmatic platforms.
Working knowledge of analytics tools such as Google Analytics, Data Studio, and basic CRM usage.
Strong Excel/Google Sheets skills for data analysis and reporting.
Ability to manage multiple campaigns simultaneously in a deadline-driven environment.
Key Skills
Campaign setup, management, and optimisation
Data analysis and performance tracking
A/B testing execution
Conversion rate optimisation (CRO) fundamentals
Strong attention to detail
Good communication and coordination skills

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