Performance Marketing Strategist (US shift)

Must have skills required:

Uplers is Looking for:

• Own end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, and more.
• Manage budgets ranging from high-scale media spends to lean campaign allocations with equal efficiency.
• Collaborate with global clients for campaign planning, goal-setting, and performance analysis.
• Build and maintain dashboards using Looker Studio, Supermetrics, and GA4 for real-time reporting and insights.
• Identify growth opportunities and recommend automation workflows (Zapier, scripts, etc.) to improve campaign efficiency.
• Lead performance audits, conversion tracking setups, and cross-channel attribution modeling.
• Stay ahead of platform changes, industry trends, and AI-driven tools for continuous performance enhancement.

• 6+ years of hands-on experience in Performance/Digital Marketing (agency or brand side).
• Proven track record of managing global and international campaigns (e.g., US, UK, Australia, MEA).
• Strong command over Google Ads (Search, Display, Shopping, Performance Max).
• In-depth knowledge of Meta Ads (Facebook, Instagram) structure, testing, and scaling.
• Proficient in Looker Studio, Supermetrics, and Google Analytics 4.
• Experience using Zapier or similar tools for automation and workflow setup.
• Advanced Excel/Google Sheets for reporting, data analysis, and pivoting insights.
• Strong analytical mindset with problem-solving, critical thinking, and optimization skills.
• Excellent verbal and written communication skills in English client-facing experience is a must.

• Experience in managing campaigns for D2C/eCommerce, SaaS, and B2B businesses.
• Familiarity with conversion rate optimization (CRO), landing page testing, and remarketing.
• Exposure to CRM platforms and email marketing automation tools.
• Worked with or within global agencies or multi-market clients.