Performance Marketing Specialist (Google Ads + Meta Ads) — Experienced Only

4 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Company:

Location:

Industry:


Balaji Enterprise is a small but fast-growing company providing hologram stickers, hologram tapes, and digital anti-counterfeit solutions to manufacturers, industrial clients, and packaging users across India.

Performance Marketing Specialist who already knows the job well

years of real experience

  • Set up campaigns from scratch
  • Generate high-quality B2B leads
  • Reduce cost per lead
  • Optimise weekly
  • Provide clear reports
  • Understand manufacturing/industrial audiences

We want someone who is confident, skilled, and can take ownership of performance.

🎯

Key Responsibilities

Google Ads (Primary Responsibility)

  • Set up and manage Search, Display & Call Ads
  • Build high-intent keyword lists for manufacturers, pharma, chemical, FMCG, packaging industries
  • Write strong ad copies and extensions
  • Implement conversion tracking
  • Manage budgets efficiently
  • Improve Quality Score through optimisations
  • Maintain negative keyword lists
  • Suggest landing page improvements
  • Generate consistent B2B leads every month

Meta Ads (Secondary)

  • Create basic lead-gen campaigns
  • Retarget website visitors and engaged users
  • Build custom & lookalike audiences
  • Generate affordable leads

Analytics & Reporting

  • Provide weekly performance reports
  • Track CPL, CTR, CPC, conversions
  • Identify best-performing keywords
  • Give monthly improvement suggestions
  • Analyse competitor ads
🔍

Required Skills & Experience

  • 2–4 years of hands-on experience

    in Google Ads
  • Real, proven experience generating leads (B2B preferred)
  • Strong knowledge of:
  • Keyword research
  • Conversion tracking
  • Landing page optimisation
  • Bidding strategies (Manual CPC, Max Conversions, Target CPA)
  • Negative keywords
  • Familiar with Meta Ads
  • Comfortable working in a small company environment
  • Strong analytical skills
  • Ability to work independently
💼

Preferred Experience

  • Experience running ads for manufacturing, packaging, industrial, pharma, or B2B companies
  • Google Ads certifications
  • Basic understanding of product industries
💰

Salary Range

₹15000 – ₹30,000 per month

Or

Part-time / Freelancer:

🕒 Work Mode
  • Full-time (preferred)
  • Part-time (optional)
  • Office-based
📞 How to Apply

Send your resume and examples of past Google Ads work to:

Email: neha.shah005@gmail.com


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