Performance Marketing Specialist (Google Ads + Meta Ads) — Experienced Only

Company:

Location:

Industry:

Balaji Enterprise is a small but fast-growing company providing hologram stickers, hologram tapes, and digital anti-counterfeit solutions to manufacturers, industrial clients, and packaging users across India.

Performance Marketing Specialist who already knows the job well

years of real experience

• Set up campaigns from scratch
• Generate high-quality B2B leads
• Reduce cost per lead
• Optimise weekly
• Provide clear reports
• Understand manufacturing/industrial audiences

We want someone who is confident, skilled, and can take ownership of performance.

Key Responsibilities

Google Ads (Primary Responsibility)

• Set up and manage Search, Display & Call Ads
• Build high-intent keyword lists for manufacturers, pharma, chemical, FMCG, packaging industries
• Write strong ad copies and extensions
• Implement conversion tracking
• Manage budgets efficiently
• Improve Quality Score through optimisations
• Maintain negative keyword lists
• Suggest landing page improvements
• Generate consistent B2B leads every month

Meta Ads (Secondary)

• Create basic lead-gen campaigns
• Retarget website visitors and engaged users
• Build custom & lookalike audiences
• Generate affordable leads

Analytics & Reporting

• Provide weekly performance reports
• Track CPL, CTR, CPC, conversions
• Identify best-performing keywords
• Give monthly improvement suggestions
• Analyse competitor ads

Required Skills & Experience

• 2–4 years of hands-on experience

  in Google Ads
• Real, proven experience generating leads (B2B preferred)
• Strong knowledge of:
• Keyword research
• Conversion tracking
• Landing page optimisation
• Bidding strategies (Manual CPC, Max Conversions, Target CPA)
• Negative keywords
• Familiar with Meta Ads
• Comfortable working in a small company environment
• Strong analytical skills
• Ability to work independently

Preferred Experience

• Experience running ads for manufacturing, packaging, industrial, pharma, or B2B companies
• Google Ads certifications
• Basic understanding of product industries

Salary Range

₹15000 – ₹30,000 per month

Or

Part-time / Freelancer:

• Full-time (preferred)
• Part-time (optional)
• Office-based

Send your resume and examples of past Google Ads work to:

Email: neha.shah005@gmail.com