Goal Build and execute digital marketing strategies on Instagram, Facebook, and Shopify to drive brand awareness and online sales for our silver jewelry brand. Company Description: We are going to have strat- up of online jewellery business. Balaji Enterprises is an Ahmedabad-based leader in the manufacturing of hologram stickers and labels since 2006. Known for delivering premium quality holographic products, Balaji has helped numerous companies across diverse industries combat forgery and protect their brands. Our team is dedicated to providing the best solutions, offering a wide range of customizable holograms and labels to meet the specific needs of our clients. We serve customers all over India, expanding our client base to many major states. Skills Required Social media management (Instagram, Facebook, Pinterest) Shopify basics (product uploads, store updates, app integrations) Basic ad campaign management (Meta Ads, Google Ads) SEO fundamentals (keyword research, on-page optimization for Shopify) Analytics tracking (Google Analytics, Shopify Analytics, Meta Insights) Basic video editing for reels/stories (CapCut, InShot, Canva) Additional Candidate Preferences Prior experience running Instagram/Shopify campaigns that resulted in sales Familiarity with influencer marketing & affiliate programs Interest in jewelry, fashion, or luxury branding Ability to interpret analytics and make quick campaign adjustments Responsibilities Create & manage a weekly content calendar for Instagram & Facebook Plan and execute social media campaigns (organic + paid) Collaborate with influencers & brand ambassadors to generate sales Optimize ad targeting & monitor ROI daily Upload and optimize products on Shopify (SEO + images + descriptions) Track analytics (Shopify, Meta, Google Analytics) and prepare performance reports with sales insights Suggest & implement conversion rate optimization tactics on the website
Company: Balaji Enterprise Location: Ahmedabad Industry: Anti-Counterfeit & Packaging Solutions (Hologram Stickers, Hologram Tapes, QR-Code Holograms) Balaji Enterprise is a small but fast-growing company providing hologram stickers, hologram tapes, and digital anti-counterfeit solutions to manufacturers, industrial clients, and packaging users across India. We are looking for a Performance Marketing Specialist who already knows the job well and can independently run our Google and Meta ad campaigns without training or supervision. This role is ideal for someone with 1 -2 years of real experience in Google & Meta Ads, who can: Set up campaigns from scratch Generate high-quality B2B leads Reduce cost per lead Optimise weekly Provide clear reports Understand manufacturing/industrial audiences We want someone who is confident, skilled, and can take ownership of performance. 🎯 Key Responsibilities Google Ads (Primary Responsibility) Set up and manage Search, Display & Call Ads Build high-intent keyword lists for manufacturers, pharma, chemical, FMCG, packaging industries Write strong ad copies and extensions Implement conversion tracking Manage budgets efficiently Improve Quality Score through optimisations Maintain negative keyword lists Suggest landing page improvements Generate consistent B2B leads every month Meta Ads (Secondary) Create basic lead-gen campaigns Retarget website visitors and engaged users Build custom & lookalike audiences Generate affordable leads Analytics & Reporting Provide weekly performance reports Track CPL, CTR, CPC, conversions Identify best-performing keywords Give monthly improvement suggestions Analyse competitor ads 🔍 Required Skills & Experience 2–4 years of hands-on experience in Google Ads Real, proven experience generating leads (B2B preferred) Strong knowledge of: Keyword research Conversion tracking Landing page optimisation Bidding strategies (Manual CPC, Max Conversions, Target CPA) Negative keywords Familiar with Meta Ads Comfortable working in a small company environment Strong analytical skills Ability to work independently 💼 Preferred Experience Experience running ads for manufacturing, packaging, industrial, pharma, or B2B companies Google Ads certifications Basic understanding of product industries 💰 Salary Range ₹15000 – ₹30,000 per month (based on experience & skill) Or Part-time / Freelancer: ₹15,000 – ₹25,000/month 🕒 Work Mode Full-time (preferred) Part-time (optional) Office-based 📞 How to Apply Send your resume and examples of past Google Ads work to: Email: neha.shah005@gmail.com