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Aromatan Brands
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Performance Marketing Specialist - eCommerce or D2C

Performance Marketing Specialist - eCommerce or D2C

Aromatan Brands

2 - 3 years

5 - 7 Lacs

Mumbai Mumbai

Posted:1 day ago| Platform:

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Skills Required

Google Ads attribution models Bing Ads GA4 Meta Ads CPC/CPA ad copy conversion rate optimization visuals audience segmentation landing pages ROI

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4.
Key ResponsibilitiesPlan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta AdsManage full-funnel strategy: media planning, campaign setup, optimization, and budget pacingUtilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeysWork closely with the creative team to develop compelling, conversion-focused ad assetsPresent detailed weekly/monthly reports with key metrics, learnings, and actionable insightsRequirements2-3 years of performance marketing experience, preferably with D2C or eCommerce brandsProven expertise in Google Ads (Search, Shopping, Performance Max), Meta Ads, and Bing AdsSolid understanding of GA4, attribution models, and audience segmentationAnalytical mindset with a focus on ROI, CPC/CPA, and conversion rate optimizationCreative flair for testing ad copy, visuals, and landing pages

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Performance Marketing Specialist - eCommerce or D2C