Performance Marketing Planner

As a Media Planner with a digital focus at Story Digital, you will play a crucial role in crafting bold, performance-driven campaigns for our diverse portfolio of brands. Collaborating with strategy and account teams, you will be responsible for building media plans that are aligned with business goals and KPIs. By utilizing data-driven insights, you will ensure that the right audience is reached at the right time and in the right places. Key Responsibilities: - Dive into research tools to understand audience behavior and media habits - Track market trends, benchmarks, and competition to keep strategies sharp - Select effective media channels including digital platforms like Google, Meta, YouTube, and Snapchat - Manage programmatic and native advertising, balancing budget, reach, frequency, and ROI - Monitor campaign performance metrics such as CTR, CPA, and ROAS - Conduct A/B testing and make real-time adjustments - Collaborate with the creative team to ensure messaging, formats, and timing are on-brand - Manage media partners, negotiate rates, and explore new ad tech and media opportunities - Deliver clear performance reports, campaign learnings, and actionable recommendations Qualifications Required: - At least 2 years of experience in digital media planning - Proficiency in platforms like Google Ads, Google Analytics, and Meta Business Manager - Understanding of performance marketing principles and optimization - Familiarity with tools such as SimilarWeb, SEMrush, or other media research databases is a plus - Strong communication and time management skills - Proactive mindset and a passion for data, trends, and storytelling through numbers (Note: No additional details of the company were present in the job description.),