Performance Marketing Manager - SaaS/Enterprise Software

About the Role
Are you a performance marketer with a proven track record of turning around underperforming campaignsWe're an enterprise SaaS company on a mission to shift the digital adoption market from buzzwords to real ROI. We're seeking a data-driven, hands-on Performance Marketing Manager to fix whats broken, scale what works, and drive measurable pipeline growth.What Youll Be Doing1. Strategic OwnershipOwn and execute a multi-channel performance marketing strategy (LinkedIn, Google Search, Retargeting, Video, etc.)Segment and target multiple personas including Application Owners, IT Leaders, L&D Heads, and Functional Business LeadersCraft and test messaging tailored to each persona and buying stage2. Conversion-Focused ExecutionDesign and optimize persona-specific landing pages, lead magnets, calculators, and nurture sequencesSet up advanced tracking, attribution, and weekly optimization loopsImprove campaign efficiency with regular A/B testing and funnel analysis3. Pipeline-Driven OutcomesDeliver 250+ high-quality leads/quarter with at least 47 progressing to SQLsOptimize CPL to remain under $160 across all channelsDrive ROI from historical lows (1020 cents on the dollar) to $2.55+ return per $1 spentWhy This Role is a Big DealClear Targets: Quarterly budget of $30K$40K to deliver $100K$150K in revenueReal Impact: Your performance will directly drive quarterly sales outcomesGrowth Playground: Opportunity to build, test, and optimize across multiple buyer journeys and verticalsCategory Repositioning: Be part of redefining the market from "digital adoption" to "software ROI outcomes"RequirementsWhat You Bring3-6 years in B2B performance marketing, preferably in SaaS or enterprise softwareDemonstrated success turning around underperforming paid campaignsExperience managing $30K$100K+ quarterly budgets with full-funnel responsibilityStrong command of attribution, analytics, and conversion rate optimizationHands-on with ad platforms (LinkedIn Ads, Google Ads, etc.) and marketing automation toolsAnalytical mindset with a bias for action and iterationThis Role Is Perfect For You If You...Thrive under clear ROI targets and tight budgetsGet excited by complex buyer journeys and multi-persona orchestrationPrefer testing over guessing and attribution over assumptionsAre more "strategic executor" than "spray-and-pray growth hacker"