Performance Marketing Manager- OnSite

As a results-driven Performance Marketer specializing in Meta Ads (Facebook & Instagram), your role will involve leading customer acquisition and revenue growth through digital channels, particularly focusing on the furniture or home dcor industry. You should possess a deep understanding of high-consideration purchases and long customer journeys. Key Responsibilities: - Plan, execute, and optimize paid media campaigns on Meta platforms (Facebook, Instagram) for lead generation, retargeting, and sales conversion. - Develop campaign strategies aligned with brand goals, seasonality, product launches, and promotional calendars. - Conduct audience research and segmentation to target potential customers based on behavior, interest, and demographic data. - Create high-performing ad creatives and copy tailored for Meta placements in collaboration with content and design teams. - Monitor and analyze performance data daily, tracking KPIs such as CTR, ROAS, CPA, CPM, and CVR. - Manage A/B testing for creatives, audiences, and bidding strategies for continuous performance improvement. - Collaborate closely with the e-commerce team to optimize landing pages and product feeds for conversion. - Keep abreast of platform changes, best practices, and new ad formats released by Meta. - Generate regular performance reports and provide actionable insights to stakeholders. Requirements: - 3-6 years of hands-on experience managing Meta Ads campaigns. - Proven success in e-commerce or direct-to-consumer marketing, preferably within the furniture or home dcor industry. - Strong understanding of performance marketing metrics, attribution models, and customer journey mapping. - Proficiency in Meta Ads Manager, Meta Pixel, Events Manager, and Google Analytics. - Experience with retargeting and lookalike audiences. - Ability to collaborate cross-functionally with creative, product, and data teams. - Strong analytical skills with a test-and-learn mindset. - Familiarity with Shopify, WooCommerce, or similar platforms is a plus. Preferred Qualifications: - Bonus points for experience with other paid media channels like Google Ads, Pinterest. - Knowledge of furniture-specific customer behavior and seasonal buying trends. - Background in conversion rate optimization (CRO) and landing page optimization. Additionally, the Job Type for this position is Full-time. The expected Work Location is in person, with an Application Deadline of 10/09/2025 and an Expected Start Date of 10/09/2025.,