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Performance Marketing Manager

2 - 7 years

3 - 8 Lacs

Noida Sector 142

Posted:1 week ago| Platform: Naukri logo

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Skills Required

Performance Marketing digital marketing b2c marketing Google AdWords marketing online marketing campaigns search engine marketing social media marketing Facebook marketing SEM pay per click SEO

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Work from Office

Job Type

Full Time

Job Description

Key Responsibilities: Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta, YouTube, programmatic platforms, and affiliate channels. Own the paid acquisition funnel drive traffic, installs, conversions, and retention across web and app. Work closely with content and creative teams to develop high-performing ad creatives and messaging strategies. Monitor, analyze, and report on campaign performance ROAS, CAC, CPI, CPL, and other relevant KPIs. Collaborate with analytics and product teams to optimize landing pages, onboarding flows, and user journeys. Manage budgets and allocate spends based on performance metrics and growth objectives. Requirements: 2-6 years of hands-on experience in performance marketing, preferably in a B2C Proficiency in running large-scale campaigns on Meta, Google Ads (UAC), DV360, and other paid platforms.

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