Performance Marketing Manager

Job Description

Strategy & Media Planning Lead the development and execution of performance marketing strategies across all channels, including but not limited to Google, Meta (Facebook, Instagram), and other relevant platforms. Develop comprehensive media plans to maximize ROI and drive performance for client campaigns, specifically within the education sector. Collaborate with the ad team to optimize client campaigns and ensure that media buying efforts are aligned with client goals. Utilize data and insights to continuously optimize ad spend, targeting, and creative to deliver superior performance. Lead Acquisition & Partner Campaign Management Manage and improve lead acquisition from non-paid digital channels, including SEO, organic social media, content marketing, email marketing, and referrals. Oversee the performance of publisher/partner campaigns to ensure alignment with client goals and maximize lead quality and volume. Build partnerships with key digital publishers and ensure campaigns are effectively executed and optimized. Client Engagement & Account Management Own the media planning process for all client accounts and work directly with the advertising team to ensure client success. Build strong relationships with clients, understanding their needs and delivering media plans that meet their specific objectives within the education industry. Performance Analysis & Reporting Set KPIs for all campaigns and ensure accurate tracking and measurement of performance marketing efforts. Analyze campaign performance and present insights and recommendations for continuous improvement to both internal teams and clients. Cross-functional Collaboration Work closely with the creative, content, and technology teams to ensure that media strategies are integrated effectively across all client touchpoints. Stay updated on industry trends and emerging platforms, ensuring that DSJ Keep Learning remains at the forefront of paid performance strategies. Industry Knowledge & Insights Utilize deep knowledge of the executive education landscape to create targeted marketing strategies that resonate with prospective students and industry stakeholders. Stay informed of industry trends and best practices, ensuring DSJ Keep Learning remains competitive and innovative in its approach. Qualifications Experience Minimum of 4-5 years of experience in performance marketing with a strong focus on paid media. Extensive hands-on experience in managing and optimizing campaigns on Google Ads and Meta platforms. Proven success in managing multi-channel media strategies and driving measurable performance improvements. Demonstrated experience in managing lead acquisition from non-paid channels and publisher/partner campaigns. Sector Expertise Experience working with clients in the education sector is highly preferred. Skills & Knowledge Deep understanding of paid advertising platforms, including bidding strategies, targeting, and audience segmentation. Strong expertise in non-paid digital channels like SEO, organic social media, and email marketing. Analytical mindset with a strong ability to interpret data and provide actionable insights. Ability to manage multiple client accounts and collaborate effectively with internal teams. Proficient in managing partnerships with digital publishers and optimizing partner campaign performance. Leadership & Communication Strong leadership capabilities, with a focus on motivating teams to achieve collective success. Excellent communication skills, with the ability to present progress reports and insights to senior management and stakeholders effectively.