Strategy & Media Planning Lead the development and execution of performance marketing strategies across all channels, including but not limited to Google, Meta (Facebook, Instagram), and other relevant platforms. Develop comprehensive media plans to maximize ROI and drive performance for client campaigns, specifically within the education sector. Collaborate with the ad team to optimize client campaigns and ensure that media buying efforts are aligned with client goals. Utilize data and insights to continuously optimize ad spend, targeting, and creative to deliver superior performance. Lead Acquisition & Partner Campaign Management Manage and improve lead acquisition from non-paid digital channels, including SEO, organic social media, content marketing, email marketing, and referrals. Oversee the performance of publisher/partner campaigns to ensure alignment with client goals and maximize lead quality and volume. Build partnerships with key digital publishers and ensure campaigns are effectively executed and optimized. Client Engagement & Account Management Own the media planning process for all client accounts and work directly with the advertising team to ensure client success. Build strong relationships with clients, understanding their needs and delivering media plans that meet their specific objectives within the education industry. Performance Analysis & Reporting Set KPIs for all campaigns and ensure accurate tracking and measurement of performance marketing efforts. Analyze campaign performance and present insights and recommendations for continuous improvement to both internal teams and clients. Cross-functional Collaboration Work closely with the creative, content, and technology teams to ensure that media strategies are integrated effectively across all client touchpoints. Stay updated on industry trends and emerging platforms, ensuring that DSJ Keep Learning remains at the forefront of paid performance strategies. Industry Knowledge & Insights Utilize deep knowledge of the executive education landscape to create targeted marketing strategies that resonate with prospective students and industry stakeholders. Stay informed of industry trends and best practices, ensuring DSJ Keep Learning remains competitive and innovative in its approach. Qualifications Experience Minimum of 4-5 years of experience in performance marketing with a strong focus on paid media. Extensive hands-on experience in managing and optimizing campaigns on Google Ads and Meta platforms. Proven success in managing multi-channel media strategies and driving measurable performance improvements. Demonstrated experience in managing lead acquisition from non-paid channels and publisher/partner campaigns. Sector Expertise Experience working with clients in the education sector is highly preferred. Skills & Knowledge Deep understanding of paid advertising platforms, including bidding strategies, targeting, and audience segmentation. Strong expertise in non-paid digital channels like SEO, organic social media, and email marketing. Analytical mindset with a strong ability to interpret data and provide actionable insights. Ability to manage multiple client accounts and collaborate effectively with internal teams. Proficient in managing partnerships with digital publishers and optimizing partner campaign performance. Leadership & Communication Strong leadership capabilities, with a focus on motivating teams to achieve collective success. Excellent communication skills, with the ability to present progress reports and insights to senior management and stakeholders effectively.

About the Role We are looking for an operationally strong individual to own the daily functioning of academic and administrative software systems on campus. Youll act as the first point of contact for faculty, staff, and students using systems like ERP, LMS, and CRM, ensuring smooth functioning and issue resolution. Key Responsibilities Own daily operations of software systems (ERP, LMS, exam systems, attendance, etc.) at your assigned campus Support user onboarding, training, and ticket resolution Ensure data integrity across academic and administrative modules Liaise with academic operations, admissions, exam cell, and other stakeholders Escalate issues and coordinate with Group IT Head and vendor teams as needed Maintain system usage logs and documentation Requirements 3–6 years of experience in IT operations or systems support Hands-on experience with education-related software (ERP/LMS/CRM) Good interpersonal and communication skills; ability to work with non-technical users Highly structured, detail-oriented, and responsive Preferred Background Experience working in an educational institution or with an EdTech company Familiarity with tools like Moodle, LeadSquared, TCS iON, Zoho, etc.

Detailed roles and responsibilities Create and design high-quality visual assets, including website elements, social media posts, banners, emails, infographics, presentations, and marketing materials. Collaborate with content creators, writers, and marketing teams to create content that is visually engaging and aligned with the brand’s messaging. Ensure all visual assets are consistent with brand guidelines and maintain brand integrity across all platforms. Create visually appealing and user-friendly designs for both web and mobile platforms to enhance user experience. Design visually compelling assets for marketing campaigns, advertisements, and promotions that align with strategic goals. Work closely with marketing, product, and UX teams to ensure designs are optimized for different platforms and align with broader campaign goals. Maintain an organized library of design assets for easy access and reuse across projects. Stay up-to-date with current design trends and technology to ensure innovative design solutions. The profile of an ideal candidate At least 4 years of experience as a Graphic & Visual Designer, or in a similar role Experience in UI/UX Design is a must. Solid understanding of user experience and how design contributes to user engagement. Knowledge of web design principles and proficiency in design tools such as Figma or Sketch is a must. Strong portfolio showcasing a variety of design work, including digital content, social media visuals, web design, and more. Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools like Figma. Excellent understanding of typography, colour theory and layout principles. Strong communication skills and the ability to collaborate effectively with cross-functional teams. Detail-oriented with strong time management and organizational skills. Past experience working in an early stage or Series A funded start up a big plus. Job Type: Full-time Pay: ₹16,892.17 - ₹46,683.17 per month Benefits: Life insurance Paid sick time Paid time off Provident Fund Schedule: Day shift Monday to Friday Work Location: In person