Performance Marketing Expert

As a Campaign Manager, you will be responsible for planning and executing growth-driven campaigns on various platforms such as Facebook, Google Ads, and other relevant portals. Your role will involve optimizing campaigns based on important metrics like CTR, conversion rates, and average order value. You will continuously monitor campaign performance and implement effective strategies to enhance ROI. In the realm of Data Analysis & Reporting, you will be required to analyze campaign data to identify trends and derive actionable insights. Your tasks will also include generating detailed performance reports and suggesting data-backed optimizations to further enhance campaign effectiveness. Your Creative Strategy responsibilities will involve planning and testing creative content and audience strategies to drive engagement and conversions. Collaboration with the design team will be essential to ensure the timely implementation of campaign creatives. Additionally, you will be tasked with developing compelling ad copy and visuals tailored to different platforms. Testing & Continuous Improvement will be a key aspect of your role, involving the conduct of A/B tests for creatives, targeting, and messaging. It will also be crucial for you to stay updated on industry trends and platform updates to refine marketing strategies effectively. To excel in this role, you should possess hands-on experience in performance marketing and strong analytical skills with a data-driven approach to decision-making. Exceptional written and verbal communication skills are a must, along with the ability to think creatively and craft compelling ad content and messaging. Overall, as a Campaign Manager, you will play a vital role in optimizing campaigns, analyzing data, and implementing creative strategies to drive engagement and conversions effectively. Your expertise in campaign management, data analysis, A/B testing, and communication will be instrumental in achieving campaign success and enhancing overall marketing performance.,