Performance Marketing Expert

Company Description

Gencosys Technologies Pvt. Ltd. is a leading Information Technology support company with a strong presence in South Asia, the Middle East, Africa, Asia-Pacific, the Kingdom of Saudi Arabia, and North America. The company specializes in providing top-tier IT solutions and services to a wide array of businesses. Gencosys Technologies is dedicated to delivering innovative and efficient solutions to its extensive customer base across multiple geographies.

Role Description

This is a full-time on-site role for a Performance Marketing Expert at Gencosys Technologies. The role is located in Lucknow. The Performance Marketing Expert will be responsible for creating and executing marketing strategies, managing social media marketing campaigns, and driving sales initiatives. Daily tasks include developing marketing plans, optimizing marketing efforts, analyzing performance metrics, and collaborating with the sales team to increase market reach and customer engagement.

Qualifications

• Strong skills in Marketing and Marketing Strategy
• Effective Communication skills
• 1-2 Years of Experience in managing and optimizing PPC campaigns, Google Ads, and Meta Ads
• Proficiency in conducting keyword research and analyzing performance data
• Excellent skills in creating ad copy and managing budgets
• Knowledge of A/B testing and PPC trends
• Strong analytical and problem-solving abilities
• Ability to work independently and meet deadlines
• Bachelor's degree in Marketing, Business, or related field, or relevant certifications (e.g. Google Ads) are a plus