1. Position Summary Craftrix is looking for a data-driven Performance Marketing Expert to plan, execute, and optimise paid campaigns that deliver measurable growth for multiple D2C and service-sector clients. You’ll own the entire funnel—from media planning to conversion tracking—using a test-and-learn mindset to maximise ROAS while keeping CAC in check. 2. Key Responsibilities Strategy & Planning Translate client objectives into channel-wise media plans (Meta Ads, Google Ads, YouTube, LinkedIn, Amazon, etc.) Build quarterly growth forecasts, budgets, and target KPIs (ROAS, CPA, LTV, retention) Campaign Execution Launch and manage search, shopping, display, video, and remarketing campaigns Set up audience segments, bidding strategies, and creative rotations Coordinate with Creative Team to brief ad copies, statics, and short-form videos Analytics & Optimisation Deploy A/B and multivariate tests across creatives, audiences, and landing pages Monitor daily pacing; adjust bids, budgets, and funnels to hit spend and performance targets Build automated dashboards (Data Studio / Looker, GA4, Sheets) Attribution & Tracking Implement end-to-end tracking—pixels, GTM, server-side tagging, offline conversions Maintain clean UTMs and ensure data integrity across web/app analytics Reporting & Insights Deliver weekly deep-dive reports and monthly business-impact reviews Present insights and next-step recommendations to internal stakeholders and clients Collaboration & Leadership Mentor junior PPC execs and interns on best practices Liaise with Account Managers to align acquisition tactics with brand goals 3. Required Qualifications 3–5 years hands-on experience Proven record of hitting ≥4× blended ROAS (e-commerce) or ≤₹300 CPL (services/SaaS) Expertise in Meta Ads Manager, Google Ads (Search, PMax), GA4, and GTM Strong grasp of conversion-rate optimisation, landing-page best practices, and funnel analytics Advanced Excel/Sheets skills; familiarity with Looker Studio and basic SQL a plus Google Ads and Meta Blueprint certifications (or ability to earn within 60 days) Bachelor’s degree in Marketing, Business, Engineering, or related field 4. Preferred Extras Experience with D2C brands in India (fashion, beauty, electronics) Knowledge of marketing automation/CRM platforms (HubSpot, Klaviyo, LeadsBridge) Exposure to programmatic, affiliate, or influencer performance partnerships Basic scripting (Apps Script or Python) for reporting automation 5. Tools & Stack Google Ads, Meta Ads Manager, GA4, GTM, Looker Studio, Hotjar/Clarity, Excel/Sheets, SEMrush/Ahrefs, Slack, ClickUp. 6. How to Apply Email hr@craftrix.com with the subject line “Performance Marketing Expert – ” . Include: Résumé/CV A brief case study of a campaign you scaled (before/after metrics) Show more Show less