Performance Marketing Expert

Job Description

Creating and executing a strong performance marketing strategy & execution plan. Creating new media plans for new clients and maintaining the performance of the ads on a daily basis for existing client ad accounts. Developing and managing digital prospecting and lookalike, remarketing campaigns. Weekly review meetings with clients every 14 days or on a monthly basis to showcase the working of the ads and the stats. Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC and ROAS. Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels Identifying and testing new channels to continue to meet or exceed established critical metrics Working closely with the management to share funnel conversion improvement ideas, feedback & present results. Creating ads on Google AdWords, Facebook ads manager, and other portals like LinkedIn, True caller, Native platforms like Outbrain, Taboola, etc., and tracking and measuring as per the KPIs decided. Creating pixels for new clients, managing the pixel for existing clients, google analytics, tag manager, and all the other tracking parameters required to run a successful campaign. Making sure all the client requirements with respect to CAC and ROAS are met as per the given timelines. Maintaining ad performance sheets for every client on separate excel. Working closely on lead generation, traffic, conversion, and app download campaigns for clients given. Work Remotely No Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹40,000.00 per month Schedule: Morning shift Experience: Performance marketing: 1 year (Required)