Performance Marketing Executive

Team Pumpkin

2 - 7 years

4 - 9 Lacs

bengaluru

Posted:1 week ago| Platform:

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Skills Required

customer acquisition analytical skills google analytics social media marketing campaigns sem marketing executive reporting tools performance improvement creative content

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Summary

We are looking for a motivated and data-driven

Performance Marketing Executive

to join our marketing team. The ideal candidate will have at least

2 years of hands-on experience

in paid media and performance marketing, with a strong ability to execute, optimize, and analyze digital campaigns. In this role, you will support the execution of performance marketing strategies across multiple channels and contribute directly to customer acquisition and business growth.

Roles and Responsibilities

Execute and optimize performance marketing campaigns across paid channels, including
Search (SEM), Display, Social Media, and Affiliate Marketing
.
Support the development and implementation of performance marketing strategies focused on
customer acquisition and retention
.
Monitor daily campaign performance and optimize
budgets, bids, creatives, and targeting
to achieve KPIs.
Analyze campaign data to identify
trends, insights, and opportunities
for performance improvement.
Prepare regular performance reports and dashboards, highlighting
key metrics and actionable insights
.
Collaborate with internal teams such as
Creative, Content, and Sales
to ensure campaign alignment with business goals.
Conduct
A/B testing
on ads, audiences, and landing pages to improve conversion rates.
Stay updated with the latest
industry trends, platform updates, and best practices
in performance marketing.

Qualifications and Experience

Bachelor s degree in
Marketing, Business, Communications
, or a related field.
Minimum
2 years of experience
in performance marketing or paid media roles.
Hands-on experience with platforms such as
Google Ads, Meta (Facebook & Instagram) Ads
, and other paid channels.
Strong
analytical skills
with the ability to interpret performance data and optimize campaigns accordingly.
Familiarity with
analytics and reporting tools
such as Google Analytics and ad platform dashboards.
Good
communication skills
and the ability to work collaboratively in a team environment.
Proficiency in Kannada is preferred
(spoken and/or written).
Google Ads and Meta/Facebook Ads
certifications are a plus
.

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