Performance Marketing Executive

Performance Marketing Executive

Key Responsibilities

• Campaign Development: Create and implement digital advertising campaigns across various paid channels, including social media, search engines, and programmatic platforms.
• Budget Management:Manage campaign budgets, ensuring spending is optimized to achieve the highest possible ROI.
• Performance Analysis:Monitor key performance metrics (KPIs), track campaign progress, and analyze trends to identify areas for improvement.
• Optimization:Implement changes to campaigns, such as adjusting bids or testing creative, based on performance data to enhance results.
• Reporting:Provide regular reports on campaign performance to stakeholders and management.
• Trend Monitoring:Stay informed about the latest digital marketing trends and best practices to incorporate them into strategies.
• Collaboration:Work with creative teams to develop ad assets and coordinate with other departments to ensure campaigns align with overall marketing objectives.

Required Skills

• Analytical Skills:Ability to analyze data and draw actionable insights to optimize campaigns.
• Data Interpretation:Comfort with interpreting performance data from various marketing platforms.
• Marketing Tools:Proficiency with digital advertising platforms like Google Ads and Meta Ads Manager.
• Creativity:Ability to craft compelling ad copy and imagery that resonates with target audiences.
• Adaptability:A willingness to learn and stay updated on the ever-evolving digital marketing landscape.
• Communication Skills:Ability to communicate effectively with internal and external stakeholders.

Job Type: Full-time

Pay: ₹15,000.00 - ₹24,000.00 per month

Benefits:

• Food provided

Language:

• English (Required)

Work Location: In person