Performance Marketing Executive

Job Title: Performance Marketing Executive
Location: Noida
Company: JNQ Education Pvt. Ltd. (EduVib – Study Abroad)
Experience Required: 2.5 - 5 Years
Department: Digital Marketing

About EduVib:

EduVib is a fast-growing study abroad consultancy committed to helping students achieve their global education dreams. With strong partnerships and global outreach, we provide end-to-end guidance for students planning to study in countries like the UK, USA, Canada, Ireland, Germany, and more.

Role Overview:

We are looking for a proactive and results-driven Performance Marketing Executive to plan, manage, and optimize Google Ads (AdWords) and Meta Campaigns (Facebook & Instagram). The ideal candidate will have a proven track record in digital lead generation, strong analytical skills, and a performance-focused mindset.

Key Responsibilities:

• Plan, execute, and manage performance marketing campaigns on Google Ads and Meta platforms (Facebook & Instagram).
• Run targeted campaigns for study abroad destinations and services.
• Conduct A/B testing, audience targeting, and keyword optimization.
• Monitor daily ad performance and adjust strategies to improve CPL and ROI.
• Collaborate with the counseling team to ensure lead follow-ups and conversion tracking.
• Track and report key metrics including CTR, CPC, ROAS, and lead quality.
• Optimize landing pages and creatives for better engagement and conversions.
• Stay updated on the latest digital trends, tools, and best practices in performance marketing.

Requirements:

• Master’s/Bachelor’s degree in Marketing, Business, or related field.
• 1–3 years of experience managing Google and Meta ads.
• Strong understanding of digital marketing funnels and paid media strategy.
• Hands-on experience with campaign tools like Google Ads Manager, Meta Business Suite, and Google Analytics.
• Excellent analytical and problem-solving skills.
• Prior experience in the education or study abroad sector is an added advantage.

What We Offer:

• Opportunity to lead digital campaigns in a high-growth study abroad brand.
• Performance-driven incentives and clear growth pathways.
• Supportive, young, and fast-paced work environment.
• Involvement in international campaigns and education fairs.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Schedule:

• Day shift

Work Location: In person