Performance Marketing Executive

Job Title: Performance Marketing Executive (Google & LinkedIn Ads)

Department: Marketing / Growth
Location: Kaushambi Ghaziabad
Experience Required: 2–4 Years
Employment Type: Full-Time

About the Role

We are looking for a results-driven Performance Marketer who can plan, execute, and optimize paid campaigns across Google Ads and LinkedIn Ads. The ideal candidate should have hands-on experience in managing ad budgets, driving qualified leads, and maximizing ROI through data-driven strategies.

Key Responsibilities

• Plan, create, and manage Google Search, Display, and LinkedIn Ads campaigns.
• Conduct keyword research, audience targeting, and A/B testing for creatives and ad copies.
• Optimize campaigns regularly to improve CTR, CPC, and Conversion Rate.
• Set up conversion tracking using tools like Google Tag Manager and Google Analytics.
• Analyze campaign performance and generate weekly/monthly reports with insights and action plans.
• Coordinate with the design and content team for ad creatives and landing pages.
• Manage and monitor campaign budgets effectively to ensure high ROI.
• Execute remarketing and retargeting campaigns for warm leads.
• Stay updated with platform changes and new ad formats or targeting options.

Required Skills & Competencies

• Proven experience in Google Ads (Search, Display, YouTube) & LinkedIn Campaign Manager.
• Strong analytical skills and familiarity with Google Analytics and Google Tag Manager.
• Excellent understanding of CPC, CPA, ROI, CTR, and CPL metrics.
• Ability to create performance reports and recommend optimization strategies.
• Creative mindset with attention to ad copywriting and visual details.
• Basic knowledge of SEO and landing page optimization is a plus.

Qualification

• Bachelor’s degree in Marketing, Business, or related field.
• Google Ads Certification / LinkedIn Marketing Certification preferred.

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person