Performance Marketing Executive (Google & Meta Ads Specialist)

Key Responsibilities:

1. Google Ads Management

• Plan and run lead generation campaigns (Search, Display, Remarketing, YouTube).
• Conduct keyword research and ad copy creation specific to clinic treatments.
• Monitor and improve key performance metrics (CPL, CTR, ROAS).
• Set up tracking using Google Tag Manager and GA4.

2. Meta Ads (Facebook & Instagram)

• Create and manage Meta campaigns targeting potential clients based on demographics, interests, and lookalikes.
• Use A/B testing to optimize creatives and audience segments.
• Retarget users engaging with website, Instagram, or previous ads.
• Analyze ad performance through Meta Ads Manager.

3. Basic Website & Landing Page Optimization

• Coordinate with the development team or use platforms like WordPress for minor updates.
• Ensure landing pages are mobile-friendly, fast-loading, and optimized for conversions.
• Add/update service pages, meta tags, banners, and call-to-action buttons.

4. Reporting & Analytics

• Maintain weekly/monthly reports of ad performance, spend, and lead quality.
• Use Google Analytics, Search Console, and Meta Insights for performance reviews.
• Provide actionable insights and improvement strategies

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Leave encashment

Schedule:

• Day shift

Experience:

• Digital marketing: 2 years (Required)

Work Location: In person

Expected Start Date: 01/08/2025