Performance Marketing Executive

Job Description - Performance Marketing Executive

Reports To - Digital Marketing Manager

Location - Kolkata (HQ)

Key Responsibilities

• Develop and execute performance-driven digital marketing campaigns to generate leads for painting services across multiple channels (Google Ads, Facebook, Instagram, YouTube, LinkedIn, etc.).
• Manage and optimize campaign budgets, bids, and performance metrics to maximize ROI and meet or exceed lead generation targets.
• Conduct A/B testing on ad creatives, landing pages, and audience targeting to enhance conversion rates.
• Collaborate with the content and creative teams to produce engaging ads and landing pages tailored to different customer segments.
• Utilize analytics tools (e.g., Google Analytics, SEMrush etc.) to monitor, report, and analyze the effectiveness of marketing campaigns and make data-driven adjustments.
• Develop and refine audience segmentation strategies to improve targeting and reach high-value customers.
• Lead Management - Drive the full lead funnel from acquisition to conversion, including lead nurturing and qualification processes to ensure a seamless experience. Work closely with the business teams to track and manage leads through the sales pipeline until a lead is won or lost.
• Coordinate with sales and CRM teams to ensure efficient lead flow and proper conversion tracking from digital campaigns. Develop lead scoring and nurturing strategies to increase conversion rates.
• Stay up-to-date with digital marketing trends, industry developments, and competitor strategies to continuously improve campaign performance.
• Prepare and present regular performance reports, insights, and recommendations to senior management and key stakeholders.
• Manage relationships with external agencies, vendors, and digital platforms to optimize marketing efforts.

Qualifications

• Bachelors degree in marketing, Business, or a related field. MBA or equivalent experience is a plus.
• 4-6 years of experience in performance marketing, preferably in a similar industry.
• Proven track record of managing and optimizing digital marketing campaigns.
• Strong analytical skills and proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
• Excellent communication and project management skills.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Benefits

• Competitive salary & medical benefits.
• Opportunities for professional development and career growth.
• Collaborative and innovative work environment.