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Performance Marketing Associate/Executive

Performance Marketing Associate/Executive

Metaapply

0 - 3 years

2 - 6 Lacs

noida

Posted:3 days ago| Platform:

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Skills Required

performance marketing semrush crm software google ads marketing automation marketing linkedin ads media management optimization techniques google analytics social media advertising data visualization acquisition seo communication skills crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

1. Conduct market research, competitor analysis, and audience segmentation to identify opportunities and refine targeting strategies.

2. Conduct keyword research and ad copywriting: Perform in-depth keyword research to identify relevant and high-converting keywords for our target audience. Develop compelling ad copy that aligns with our brand voice, highlights our unique value proposition, and encourages user engagement and conversions.

3. Monitor and analyse campaign performance: Regularly monitor campaign metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Utilize analytics tools to gather insights and make data-driven decisions to optimize campaigns, improve performance, and increase student enrolment.

4. Implement landing page optimization strategies: Collaborate with the marketing and web development teams to create and enhance landing pages that align with PPC campaigns. Implement best practices for landing page design, user experience, and conversion rate optimization to improve lead quality and conversion rates.

5. Stay updated on industry trends and best practices: Continuously stay abreast of industry trends, emerging technologies, and best practices in paid ads and higher education marketing. Leverage this knowledge to propose innovative strategies and drive ongoing improvements to our PPC campaigns.

6. Setting up & leading the team for campaign management, email marketing, marketing automation, SEO, affiliate marketing, remarketing.

7. Proficiency in essential marketing tools including Google Analytics, SEMrush, keyword planner, SEO tools, CRM software, email marketing tools, data visualization tools, CMS platforms, marketing automation tools, social media management tools, and A/B testing tools.

Essential Skills and Experience

Bachelors degree in marketing, advertising, or a related field (preferred)
Proven experience as a Performance Manager/ Paid campaign Manager or in a similar role,
Experience with A/B testing and data-driven decision-making.
Proficiency in Google Ads, Programmatic Ads (Google DV 360),
LinkedIn Ads, and social media advertising platforms
Strong analytical skills with the ability to interpret data and make informed decisions using analytics tools
Excellent understanding of keyword research, ad copywriting, and campaign optimization techniques
Familiarity with analytics tools such as Google Analytics and conversion tracking
Ability to work effectively in a fast-paced, deadline-driven environment.
Strong communication and collaboration skills, with the ability to work cross-functionally with marketing and web development teams.

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Performance Marketing Associate/Executive