Performance Marketing and Social Media Marketing

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Position Overview:

Performance Marketing and Social Media Marketing

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

Key Responsibilities1. Paid Advertising Strategy & Execution

• Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.
• Conduct in-depth keyword research, audience segmentation, and competitive analysis.
• Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.
• Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

• Design and implement complete digital marketing funnels using GoHighLevel.
• Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.
• Create automated SMS, email, and voicemail follow-up sequences to improve

  lead-to-booked-appointment conversion rates

  .
• Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

Qualifications & SkillsRequired:

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns.

- Proven track record of building complete digital funnels that consistently convert.

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). -

Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager).

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. - Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred or we will give preference to :

- Healthcare industry marketing experience.

- Knowledge of HIPAA-compliant marketing.

omnichannel marketing strategies

- Experience promoting high-value, cash-pay healthcare services.