Performance Marketer

About the Role:

Performance Marketer

Key Responsibilities:

• Own and drive growth for assigned product categories, taking end-to-end accountability for performance
• Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant channels
• Monitor and optimize campaigns for CAC, ROAS, CTR, CVR, and other key metrics
• Coordinate with graphic designers, video editors, and content teams to get timely creative assets ready for campaigns
• Propose monthly budgets, forecast outcomes, and allocate spending effectively across channels
• Ensure delivery on monthly sales and revenue targets through campaign performance
• Conduct A/B testing, audience segmentation, and funnel optimization to improve results
• Generate insights from campaign data and prepare performance reports with clear, actionable recommendations

Required Skills & Experience:

• 4+ years of experience in running and scaling paid ad campaigns for D2C or e-commerce brands
• Deep knowledge of Google Ads, Meta Ads Manager, and YouTube advertising
• Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Pixel, and UTM tracking
• Strong analytical skills and comfort with performance dashboards and Excel/Sheets
• Experience with remarketing, dynamic ads, and conversion tracking
• Ability to manage budgets, forecast results, and meet aggressive growth targets

Nice to Have:

• Hands-on experience with platforms like Pinterest Ads, LinkedIn Ads, or native advertising networks

What We Offer:

• A high-impact role in a mission-driven company
• Creative and collaborative work culture
• Competitive salary
• Opportunity to scale campaigns for products powered by nature & science

Assessment:

Work Mode:

Timings:

Work Days: