Performance Marketer

Key Responsibilities

Strategy & Planning

• Develop marketing strategies aligned with business goals.
• Identify target audience segments and create tailored messaging.
• Plan campaigns with specific landing pages in mind for each funnel or offer.

Landing Page Creation & Optimization

• Design, develop, and test landing pages to support lead generation and conversion campaigns.
• Collaborate with UX/UI designers, content writers, and developers to build high-performing, mobile-friendly, and SEO-optimized landing pages.
• Implement lead capture forms, call-to-action buttons, testimonials, and other trust-building elements.
• Create versions of landing pages tailored to different audiences, geographic locations, or devices.
• Optimize loading speed, responsiveness, and usability.

Campaign Execution

• Set up and manage campaigns driving traffic to landing pages across platforms like

  Google Ads, Facebook Ads, Instagram, LinkedIn, etc.

• Implement tracking mechanisms (UTM parameters, pixels, analytics tags) to monitor traffic, engagement, and conversions on landing pages.

A/B Testing & Conversion Rate Optimization (CRO)

• Perform split tests (A/B and multivariate testing) on headlines, layouts, offers, and forms.
• Analyze heatmaps, click patterns, and user flows to identify optimization opportunities.
• Continuously improve conversion rates by refining design and messaging based on data insight

Analytics & Reporting

• Track landing page performance metrics such as traffic sources, bounce rate, form submissions, and conversion rates.
• Provide regular reports with actionable recommendations to stakeholders.

Compliance & Best Practices

• Ensure landing pages comply with privacy policies, data protection regulations (GDPR, CCPA), and accessibility standards.
• Apply SEO best practices to landing pages to ensure organic discoverability.

1. Collaboration & Communication

• Work cross-functionally with sales, content, creative, and technical teams to ensure campaign success.
• Align landing pages with broader brand messaging and campaign goals.
  

23 Years Experience Required

Technical Skills

• Landing Page Builders: Unbounce, Instapage, Elementor, Thrive Architect, Webflow, WordPress.
• A/B Testing Tools: Google Optimize, Optimizely, VWO.
• Conversion Optimization: Heatmaps, session recordings, user testing tools.
• Tracking & Analytics: Google Analytics, Facebook Pixel, Google Tag Manager.
• CRM Integration: HubSpot, Salesforce, ActiveCampaign.
• SEO for Landing Pages: Keyword optimization, meta tags, alt attributes, structured data.
• Lead Form Management: Dynamic fields, auto-responders, data capture forms.