Performance Marketer

Role Overview: As a skilled Digital Advertising Specialist, you will be responsible for planning, executing, and optimizing ROI-driven campaigns across various platforms including Google Ads, Facebook Ads Manager, and Meta Business Suite. Your expertise in turning data insights into actionable strategies will be key in directly contributing to revenue growth. Key Responsibilities: - Meticulously manage daily budgets to ensure cost-effective campaign performance and deliver high returns on investment. - Conduct regular A/B testing to refine creatives, audiences, and messaging for maximum efficiency. - Track, analyze, and report performance metrics, simplifying complex data into clear, human-centric insights. - Collaborate with creative and content teams to align ad creatives with audience behavior and campaign goals. - Monitor trends and platform updates in digital advertising best practices. - Scale successful campaigns and optimize underperforming ones through continuous testing and iteration. Qualifications Required: - Proven experience in digital advertising, specifically in planning, executing, and optimizing campaigns across various platforms. - Strong analytical skills with the ability to turn data insights into actionable strategies. - Proficiency in managing budgets and delivering high returns on investment. - Experience in conducting A/B testing and analyzing performance metrics. - Ability to collaborate effectively with creative and content teams. - Stay updated on digital advertising best practices and trends. - Demonstrated success in scaling and optimizing campaigns through continuous testing and iteration.,